Privacy Policy

Last Updated: [July 14, 2026]

At Mellow (accessible from https://www.mellowwearandplay.com), one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Mellow and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at lets@becomemellow.com.

1. Information We Collect

We collect several types of information to provide and improve our services to you:

  • Personal Identification Information: When you sign up for our priority list, newsletter, or contact us, we may collect personal information such as your First Name, Last Name, Email Address, and Phone Number.

  • Payment and Billing Information: In the future, when transaction features are enabled, we (or our third-party payment processors) will collect billing and credit card information to complete transactions.

  • Usage Data and Cookies: We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and physical location.

2. How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website and services.

  • Improve, personalize, and expand our website and user experience.

  • Understand and analyze how you use our website.

  • Develop new products, services, features, and functionality.

  • Communicate with you, either directly or through one of our partners, to provide you with updates, marketing materials, and information relating to Wear&Play and Mellow.

  • Manage your registration on our priority/waitlist.

  • Prevent fraud and ensure the security of our platform.

3. Cookies and Tracking Technologies

Like any other website, Mellow uses "cookies". These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

You can choose to disable cookies through your individual browser options.

4. How We Share Your Information

We respect your privacy and will never sell your personal data to third parties. We may share your data only in the following scenarios:

  • With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (such as email marketing platforms, hosting services, and customer support).

  • For Legal Requirements: We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, a judicial proceeding, or a court order.

  • With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

5. Data Security

We use appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk.

6. Your Data Protection Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

  • The right to access: You have the right to request copies of your personal data.

  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate.

  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.

  • The right to restrict/object to processing: You have the right to object to or restrict our processing of your personal data.

  • The right to data portability: You have the right to request that we transfer the data we have collected to another organization.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

7. Children's Privacy

Our website and products are intended solely for individuals who are 18 years of age or older. We do not knowingly collect personal identifiable information from children. If we learn that we have collected personal information from anyone under the age of 18, we will delete that information immediately.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at: